Artificial Intelligence

Understanding UI Branding Principles for Better Brand Recognition

By Ali Raza Khan, Design professional with 14+ years of brilliance in crafting innovative A.I and Enterprise SaaS applications.

Understanding UI Branding Principles for Better Brand Recognition

UI Branding design principles are often overlooked when brands are preparing their strategy. According to a Forbes study, consistency in the color palette, brand logo, digital content, and promotional material all help to improve brand recognition by 80%. Another study claims that being consistent with your brand content can help the business increase revenue by 23%. [1] 

And if you are still thinking about why you need to care about the UX/UI design, here’s another compelling statistical evidence: 75% of consumers form an opinion about a brand based on the website’s aesthetics. [2]

The users do not draw a line between the brand identity and their experience. Each brand has a story of its own and that has an ultimate impact on the brand’s product or service design. In this blog post, you will learn more about UI design and the role of branding in UI designs.   

Branding and UI Design

Branding and UI design work concurrently so it is important to discuss the role of branding in UI design. The UI designers work with the brand elements such as the brand name and logo, its color scheme, shape, tagline, tone of vocabulary, fonts, and brand imagery to create an effective and appealing interface. Let’s understand how these elements are used in UI design:

Brand Logo

A brand’s logo is the most important brand element and the most recognizable brand identifier. Almost 75% of people recognize a brand by its logo. Logos are also considered the heart of the brand’s visual identity. So, a user must view the logo quickly when on the brand’s website, hence as a general practice the logo is placed somewhere in the header as well as the footer. Resultantly, the user can instantly make a connection between the brand and the interface leading to a better user experience. [3]

Color Scheme

A brand identifier for 45% of the consumers is the brand color. So, UI designers make sure they choose the right color scheme for their brand and stay consistent with the color palette on digital and print media.

Typography: The Font Style

UI designers follow the given branding guidelines regarding the font style. Branding guidelines help specify the typefaces for different textual elements such as titles, subtitles, and the body of the content. One of the important tasks of UI designers is to ensure that the font style is consistent throughout the content and on all platforms.  

UI Branding

UI Branding Viz a Viz UI Design Principles

If you are wondering how to make an impressive UI design for your brand, we have got amazing tips for you. Continue reading to learn how to apply the UI branding design principles. These design principles apply to almost all interactive brand outlets such as mobile apps, websites, and desktops. 

Consistency: Aligns Brand Elements with UI: 

It is important to maintain brand consistency and a consistent UI. It means that your UI branding scheme shall implement similar design patterns, menus and screens, and consistent commands throughout the interface. The user should not be surprised by any unfamiliar changes. The key is not to confuse your users.

User-Comfort: Better Brand Image using UI:

Make the user feel in control of the UI of your Brand. Keeping the users in control of the UI instills a sense of comfort and confidence in your brand. Therefore, when users are at ease with your brand, they learn quickly. Be sure to add the undo/redo option to your UI, so that the user feels at ease. Moreover, it helps them explore the products/services without the hesitation of making errors that can’t be undone. 

Easy-to-navigate: Guide Your Customers Using UI: 

Add shortcuts to your brand website using UI. It helps frequent users navigate through the website quickly and easily. If your user is wondering how they ended up on a specific page, you need to reword your UI Branding.  

Feedback: Improve Future Brand Presence using UI

Keeping your brand users and customers informed about the brand’s actions and responses is important. Thus, you can implement UI branding feedback channels to collect immediate informative feedback. For instance, you can include UI branding feedback indicators like the length and strength of the passwords. You can also tell whether the user needs to add numerical or special characters to the password.

Minimize Memory Load: Improved Brand Customer Experience

Minimizing cognitive load is a key rule to making your UI branding design easy and convenient for the users. The memory load reduces the capacity of the customers to take the desired action. As UI designers, keep in mind to choose brand recognition over brand recall. Thus, UI branding will help make the users comfortable in completing the desired task quickly.

Visual Hierarchy: Assists in Brand Positioning

A successful UI has a strong visual hierarchy at its core. As a UI designer, it is your responsibility to organize the UI design elements. Keep in mind that I shall make the brand website easy to navigate. Thus, UI branding directs the user’s attention to the important brand information easily. Visual hierarchy helps your users focus on the most important elements of your brand. Thus, it ensures accurate brand positioning. 

UI Branding – Frequently Asked Questions

What are branding and design?

Branding is the process of giving meaning to an organization, company, product, or service by creating a brand image in the minds of the consumers. The idea, image, or feeling that the consumers have in their minds and hearts about a specific product or service is branding. There are several brand elements such as the brand name, logo, design, visuals, and imagery. Simply put branding is the process of building a brand. And the design is the visual component of branding. The creative and artistic side to develop the brand’s visual identity.

Is branding part of UX design?

User experience (UX), at its core, is about understanding the users’ journey with the brand’s product or service. Branding is a promise to the customers that sets their expectations. Hence it is of utmost importance that the customers have a good journey to have a positive experience. That is not only limited to the product or service itself, but also the brand’s presence online and offline. And the user journey is translated into the user experience or the brand experience.  


The ultimate aim of UI designers is to make a user-friendly while also ensuring an easy-to-use interface. UIs shall encourage the users to explore the website or mobile application. Thus, UI helps brands improve their online presence. Moreover, a good UI Branding design compels the users to take the desired action that the brand wants.


[1] Marketing Web Design Branding – Forbes

[2] UI Statistics – WildernessAgency

[3] Logo Statistics – Zippia