What is a Good CTR for Google Ads to Get More Clicks?


What is a Good CTR for Google Ads to Get More Clicks?

Performance & Growth Marketing Manager - Hanzla Ijaz
Muhammad Hanzla Ijaz

How to know whether your Google Ads CTR is good, average, or bad? If you are advertising with Google Ads, surely you will be getting clicks and conversions but are they good enough? Can you do something to improve your CTR?  In this blog post, you will learn what is a good CTR for Google ads and how to improve it. 

What is Click-Through Rate?

Click-through rate (CTR) is the ratio of users who click on a specific link or CTA to the total number of impressions i.e. the number of users who viewed the page, email, or ad. CTR is used to measure the success of the advertisement campaign and it can also be used to measure the effectiveness of the email campaigns. 

How is Click-Through Rate (CTR) Calculated?

To determine the Click-through rate of your advertisement, you need to divide the number of clicks by the total number of impressions and multiply it by 100.

CTR = (Clicks/Impressions) * 100

For instance, if an online ad of Accenture gets 150 views and 30 clicks so that ad has a CTR of 20%.

Importance of CTR

Enhancing your Google CTR is important because:

CTR Impacts Your Quality Score

The CTR directly affects your Quality Score, and a higher quality score means Google will place your ad and content at a higher rank and will also charge less per ad click.

CTR Helps You Understand Audience

It helps you understand the preferences of your customers, and what works and what does not when you try to reach the target audience. CTR is directly affected by how frequently a user clicks your ads, a high percentage means you are using the right content to communicate with your audience. And a low CTR means you are not targeting the right audience, or you might not be using the right words to persuade them to click your ads.

CTR Helps You Get More Conversions

By improving CTR, you can increase conversions and ultimately generate more sales. You can reduce your ad spending and save costs for better earnings.

What is a Good CTR for Google Ads to get more clicks?

What is a Good CTR for Google Ads?

A good CTR depends on your industry, and business type. You can search for a good CTR for your relevant business. Simply start by researching for your industry’s average click-through rates and understand the benchmarks. Once you get an idea of the benchmarks and average CTR for your industry you can work towards getting a higher CTR for your business. According to recent research, the average CTR across all industries, for a search ad is 1.91% and for a display ad 0.35%.[1]

Search Ads:

Search Ads are the form of pull advertising. The search ads are the paid advertisement brands use to display their ads above and below the organic search results when a potential customer searches for a product or service. The average CTR rate for these types of ads is 1.91%.

Display Ads

Display Ads are the form of push advertising that appears on websites while browsing. And they are not limited to appearing in only one location like search ads, display ads appear on top or sides of the page and these ads usually have eye-catching images. The average CTR rate for these types of ads is 0.35%.

Read More: How Does Google Display Ads Grow Marketing Results For Advertisers?

How to Improve your CTR on Google Ads?

Here are a few practical tips for improving the Google Ads CTR of your campaigns and getting more clicks on your ads.

1. Include Negative Keywords: 

Including negative keywords helps the advertiser to stop wasting the ad spend on irrelevant keywords. Resultantly, you will reach your target audience. As negative keywords exclude irrelevant search terms, your ads appear to the relevant audience. Resulting in increased CTR on your PPC ads.

Read More: A Complete Guide To Do Effective PPC Keyword Research For Best Results

2. Optimize your Headline: 

You should appeal to your audience’s preferences and emotions. Include focus keywords in your headline as it is the largest piece of text in Google Search Ad and the first thing people see. 

3. Get Creative with your Ad Copy: 

When writing ad copy, keep in mind how you can focus on the audience’s search intent. Get creative and write engaging content that will help you to improve your ad’s click-through rate.

Use Ad Extensions: 

A simple yet effective way to improve your CTR on Google Ads. With google ad extensions, you can display additional information, features, services, contact details, and specific links to pages on your website. The more information on your ad, the more the chances of the ad being relevant to your audience thus increasing clicks. 

Keywords in Display URL: 

Including keywords in headlines, descriptions, or display URL is an effective way to improve the Quality Score. And a good Quality Score means a high chance of your ad appearing in relevant searches. 


CTR is a measure of how relevant your ads are and it is important to track and optimize, to get more clicks on your ads, increase sales and ultimately generate more revenue. It is a useful tool to assess the behavior of your audience on your website. Do not solely depend on the CTR as an indicator of the success of your ad campaigns, you need to give due consideration to conversion rates as well. 

What are a Good CTR for Google Ads? – Frequently Asked Questions 

How do I get people to click on my ad?

Start by putting yourself in the shoes of your target audience. Understand how they feel, and what their needs and preferences are. Get an idea, of what are their pain points. This will help you create content that grabs their attention. Consider the following factors to make your ads more clickable:

  • Reliability and Credibility: Your ads should appear reliable, and to make it so you should include information regarding your business such as years of experience, size of the business, business ownership, and any associations or chamber membership.
  • Set Realistic Expectations: Do not overpromise in your ads! Set reasonable and realistic expectations in your ad. 
  • Develop Interest and Curiosity: Humans are curious by nature and if you can manage to develop the interest of your audience by a few words in your headline or description it will help to increase your CTR.

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[1] Google Adwords Data – HubSpot