SEO vs. PPC: How to Choose the Right Strategy for Your Business
When we talk about SEO Vs PPC, traffic coming from SEO is free, while traffic generated from PPC is not free (as the name suggests, pay a cost per click)
Understanding Keyword Density & How It Affects SEO
Keyword density usually suggests how a search term appears in a text concerning the total number of words it contains
How To Do SEO For Ecommerce Website
SEO helps ecommerce websites to rank higher on the search engine results pages (SERP) by getting more traffic
What are Negative Keywords & How Can They Be Used?
Negative Keywords are an advertising filter (keywords) that stops your adverts from appearing when a search query includes a term irrelevant to your ad
How Can Predictive Analytics Improve Performance?
Predictive analytics is a form of advanced analytics that predicts future results like activity, behavior, & trends using current & historical data
How To Make Professional Marketing Videos
A professional marketing video must be authentic, relevant, & relatable to your target audience. You must know what your audience values and what motivates them
Benefits Of Video Marketing
Benefits of video marketing include building brand awareness, and customer trust, boosting engagement, and generating more traffic for sale purposes
SaaS SEO: What is it and How to Optimize for it?
SaaS SEO is a method of boosting the organic traffic of a SaaS website by using SEO techniques to rank higher in the SERPS for a list of relevant keywords
What Is IoT In Retail Industry?
IoT in retail can prevent human errors, create direct customer journey, improve the process of product maintenance, & build long-lasting customer relationship
NB-IoT vs LTE-M
NB-IoT is deployed in both 2G & 3G networks & LTE-M can specifically for 4G. These are good options for industries looking to take advantage of LPWAN technology