What is a Good CTR for Google Ads to Get More Clicks?
Click-through rate (CTR) is an important metric that helps understand customers and tells you what works when reaching your target audience.
A Comprehensive Guide to TikTok Shopping
TikTok has made an impressive and compelling entrance into the e-commerce world with the TikTok shopping feature.
A Complete Guide To Do Effective PPC Keyword Research For Best Results
A successful PPC campaign runs with accurate PPC keyword research. Right keywords are important so that targeted people land on your content.
Best Marketing Ideas For Small Businesses To Reach More Audience
Small businesses' marketing ideas must drive customers that will attract, engage, and entertain consumers
How To Optimize Google Shopping Ads For Maximum ROI
Optimize your google shopping ads by setting up bids on the product level, digging through the reports, watching the metrics closely & adjust accordingly
SEO vs. PPC: How to Choose the Right Strategy for Your Business
When we talk about SEO Vs PPC, traffic coming from SEO is free, while traffic generated from PPC is not free (as the name suggests, pay a cost per click)
What are Negative Keywords & How Can They Be Used?
Negative Keywords are an advertising filter (keywords) that stops your adverts from appearing when a search query includes a term irrelevant to your ad
How Can Predictive Analytics Improve Performance?
Predictive analytics is a form of advanced analytics that predicts future results like activity, behavior, & trends using current & historical data
Benefits Of Video Marketing
Benefits of video marketing include building brand awareness, and customer trust, boosting engagement, and generating more traffic for sale purposes
What Is IoT In Retail Industry?
IoT in retail can prevent human errors, create direct customer journey, improve the process of product maintenance, & build long-lasting customer relationship